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This is an example of my art direction in commercial photography. Acting as both the photographer and director, I created a photo series for Millicent Rose — a brand ambassador for Beauty Counter.
The product styling highlights the cosmetics in-action and stationary; this allows the audience to familiarize themselves with the brand. Alongside product images, the model is seen lounging, laughing, and interacting with the cosmetics; creating a friendly and approachable atmosphere.
The final images display clean and bright compositions that radiate a poised confidence.
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